Industry audits
Your work sells itself in person. Your website has to do it alone, at 9pm, on a homeowner’s phone — and most building firms’ sites quietly lose the job before anyone calls. The free audit shows you exactly where.
Finding 01 · Dead-end money pages
A South Devon building firm — 800+ jobs, 20 years trading — had kitchens, bathrooms and extensions each beautifully described… and not one button to enquire. The gallery, their best sales tool, was a dead end too. Homeowners ready to book had to go hunting for a phone number.
What fixing it gets you: an enquiry button at the exact moment someone decides they want their kitchen done.
Finding 02 · The 17-second phone
The same site took 17.5 seconds to load on a phone — measured from Google’s own field data, not a guess. Google calls 2.5 seconds fast. Most homeowners search from the sofa on a mobile; at 17 seconds they’re back on Google before your name appears. Their number wasn’t tappable either.
What fixing it gets you: the phone traffic you already get stops leaving before the page draws.
Finding 03 · Invisible on Google
Every page was missing its title tag, and nothing on the site told Google where the firm worked. For searches like “builders South Devon” or “kitchen fitters Torquay”, they simply didn’t exist. The copy said “we” 47 times and “you” 18 — a site about the firm, not the homeowner.
What fixing it gets you: rank higher on Google for the jobs you actually want, in the towns you actually serve.
The relevant case study: Heat Pump Specialists — a trades business whose website I rebuilt end to end.
Word of mouth is exactly why it matters. When someone recommends you, the homeowner’s next move is to look you up — and if the site loads slowly, looks dated or makes enquiring hard, the recommendation dies in silence. You never hear about it. The site’s job isn’t to replace word of mouth; it’s to stop losing the referrals you’ve already earned.
Every finding is written in plain English: what’s wrong, a screenshot of it on your own site, what it’s costing you, and the fix. Hand it to whoever looks after your website and they can work straight from it. No developer? The £129 Conversion Blueprint writes the replacement copy and structure for you.
Almost never. Most of what I find — missing title tags, dead-end service pages, buttons that give no reason to click, slow images — are fixes to the site you have, not a rebuild. The building firm above could recover most of its lost visibility without changing how the site looks at all.
