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Paste your URL and the audit runs while you watch. Design, copy, SEO, trust signals and mobile experience — each scored out of 100, every finding evidenced with a screenshot of your own site. About ten minutes, and a copy goes to your inbox.
150+ audits run · 23 industries · 5–10 minutes start to finish · UK-based
«41»/ 100 overall
Finding 07 · Mobile Experience · «REAL REPORT SCREENSHOT GOES HERE»
Critical
“Your hero button says CONTACT US and your six service cards all say LEARN MORE. Replace the hero with the outcome the visitor came for, and rewrite each card to name the specific thing behind it.”
It’s not a PDF of generic advice with your logo dropped on the cover.
Every finding names the page it’s on, shows a screenshot of the exact element, explains what it’s costing you in money rather than in metrics, and gives you the fix in words a developer can act on.
Most sites score under 50 out of 100 the first time I look at it. Nobody has ever scored 100.
Can a stranger tell what you do in five seconds? Does the layout lead anywhere, or does every page end in a wall? Is your best page — usually the gallery or the case studies — a dead end with no way to enquire?
Typical finding: “Your Services page stacks eight full-height sections with no way to jump to the one they came for.”
I count how many times your site says “we” and how many times it says “you”. I read every headline against the five-second clarity test. I check every button for whether it names an outcome or just an action.
Typical finding: “Every CTA on the site — Contact Us, Learn More, All Services, Call Us — asks for action without giving anyone a reason to take it.”
Title tags, meta descriptions, heading structure, schema, duplicate pages, indexable rubbish, image alt text, local signals. Plus the 2026 question most audits still don’t ask: can AI search engines read your site at all?
Google renders JavaScript, but on a delay — median around ten seconds, twenty-six at the 75th percentile. The crawlers behind ChatGPT, Claude and Perplexity don’t render JavaScript at all. If your site builds itself in the browser, those tools see a blank page.
Typical finding: “Every page is missing a title tag and meta description. Google has no text to display or rank.”
Reviews and where they’re verified. Accreditations and registration numbers. Real names and real faces. What happens if the job goes wrong. Whether you have a privacy policy at all — which is both a legal requirement and something cautious buyers check.
Typical finding: “Three testimonials against an 800+ jobs claim. 47% of US consumers won’t use a business with fewer than twenty reviews.”
Real measured load time on a phone, from Google’s own field data. Tap targets. Whether your phone number is a tappable link. Whether the form triggers a number pad or a QWERTY keyboard. Whether anything is readable without pinching.
Typical finding: “Your site takes 17.3 seconds to load on a phone. Most visitors leave before your headline appears.”
Because I think the next bit is worth paying for, and this is how I prove it.
The free audit tells you exactly what’s wrong and shows you the evidence. It’s genuinely good, and it’s genuinely free — no card, no trial that starts charging, no upsell call you have to sit through to get the report.
I’m confident that a fair number of people will read theirs, see the size of the problem, and want the £129 version that fixes it. That’s the whole business model. It works better than advertising at strangers, because you’ve watched me do the job before you’ve paid me anything.
And if you take the report to your own developer instead — that happens, and it’s a completely fine outcome. It’s yours either way.
Yes. No card, no trial, no call you have to sit through. You paste a URL, the audit runs, you get the report.
You get the report on screen and a copy by email. Then I follow up twice at most — once to check you’ve read it, once to tell you what the paid version does. After that I stop. You can tell me to stop sooner and I will. I don’t sell data and I don’t have a list to sell it to.
Five to ten minutes for most sites. Big ones take longer because there’s more to read. You don’t have to sit and watch it — the page keeps your place, and the report is emailed to you as well.
Yes. I built it, and I’d rather tell you that than have you work it out.
Here is what that actually means. Every page on your site gets read. Your load times come from Google’s own field measurements, not a guess. Every sentence of your copy is analysed and counted — including how many times you say “we” against how many times you say “you”. Your headings, schema, metadata and mobile layout are read the way a crawler reads them, not the way you remember writing them.
A person doing that properly takes most of a day, and gets bored somewhere around page four. The machine doesn’t, which is the entire point.
What you get is a measurement, not an opinion — scored against the same checks every time, so your 41 out of 100 means the same thing as everybody else’s 41.
What it can’t know is that you’re phasing out one service, or that your best customer came through a referral. That’s what the Conversion Blueprint is for.
No. It’s a report, not a review. Nobody sees it but you. Most sites have the same eight or nine problems, and almost all of them came from the person who built it, not from you.
Then I’ll say so, and I’ll tell you where the actual constraint is instead — usually traffic, offer or follow-up. It happens roughly one time in twenty.
No. The report is yours, with the fixes in it. Plenty of people take it to their own developer. That’s a completely fine outcome.
It occasionally does — some sites block crawlers, some are slow enough to time out. If that happens you’ll see it on screen rather than a spinner that never ends, and I’ll get told about it. Either it retries or I email you.