Typical finding
“Every CTA on the site — Contact Us, Learn More, All Services, Call Us — asks for action without giving anyone a reason to take it.”
Pillar 02 of 05 · Scored out of 100
Copy & Messaging
What I’m looking for
I count how many times your site says “we” and how many times it says “you”. I read every headline against the five-second clarity test. I check every button for whether it names an outcome or just an action.
Every finding comes with three things: a screenshot of the exact problem on your site, one paragraph on what it’s costing you in plain terms, and a specific fix.