3×
On lead-generation sites, a page that loads in one second converts at three times the rate of one that loads in five. On ecommerce it’s 2.5×.
Portent · 20 sites · 27,000 landing pages · 100m page views
Alfie — Website Audits · Conversion Copy · UK
Free website audit — find out what your website is costing you. Five pillars, each scored out of 100.
Free five-pillar audit, scored out of 100 — then I write the version that works.
Paste your URL and watch the audit run. About ten minutes, start to finish.
Five pillars scored out of 100 · On screen in 5–10 minutes · No charge
Your website looks fine. That’s the problem.
Broken websites are easy. You can see a broken website.
The expensive ones are the ones that look perfectly acceptable — clean layout, decent photos, a Contact Us button — and quietly turn away most of the people who arrived ready to buy.
You can’t see that from the inside. You’ve looked at your own homepage a thousand times. You already know what it says.
I look at it the way a stranger with a problem and a credit card looks at it. Then I write down everything I find.
The numbers
150+
Websites audited
23
Industries
1,000+
Findings surfaced
60min
From URL to full paid report
Figures updated October 2026 · Methodology on the results page
You’re not losing to better companies.
You’re losing to faster pages and clearer sentences.
Here’s what actually happens.
Someone searches for what you do. They tap your link. Your site takes nine seconds to show them anything. They go back and tap the next one.
That’s it. That’s the whole loss. No enquiry, no bounce report that explains it, no way for you to know it happened.
Multiply it by every search, every month, for as long as the site has been live.
+21.6%
A one-tenth-of-a-second speed improvement raised progression to form submission by 21.6% in lead-generation.
Google / Deloitte · 37 brands · 30m sessions
52%
More than half of mobile websites still fail Google’s Core Web Vitals.
HTTP Archive Web Almanac · July 2025
None of this is a design opinion. All of it is measurable, and all of it is measurable on your site specifically.
Three ways to work with me
01 — Diagnose
The Free Audit
£0
Give me your URL. I put the site through the full five-pillar review — design, copy, SEO, trust and mobile — and send you a scored report with screenshots of every problem I find and a plain-English fix for each one.
You get a number out of 100 for each pillar and one for the site overall. You’ll know exactly where you stand and exactly what to do next.
No login. No card. No call required to receive it.
02 — Resolve
The Conversion Blueprint
£129
The free audit tells you what’s wrong. This one hands you the finished replacement.
Before I write a word, AI crawlers go through your market: your competitors, your customers’ reviews, the forums they complain in. I pull out the exact language your buyers use about the problem you solve — then write your site in their words, not yours.
You get the rewritten copy, the page structure, a 30-day content plan and three email sequences. Ready to paste in.
03 — Build
Work With Alfie
By enquiry
When you’d rather not implement it yourself. I take the Conversion Blueprint and build it — the site, the copy, the tracking, the content.
Fixed scope, fixed price, agreed before anything starts. No retainer.
What happens after you paste the link
01
You paste the URL
Two fields. Your address and your email. That’s the entire form.
02
It crawls the whole site
Every page. Real measured load times from Google’s own field data. Every sentence of your copy read and counted. Screenshots captured as it goes.
03
It scores the five pillars
Design, copy, SEO, trust and mobile. Each one out of 100, against the same checks every time — so your score means the same thing as everyone else’s.
04
You watch it happen
The report builds on screen in front of you, findings appearing as they’re found. About ten minutes. A copy lands in your inbox at the same time.
No call in the middle of that. No queue. No “we’ll be in touch.” You paste a link, you make a cup of tea, you come back to a scored report with a fix written against every finding.
Five pillars. Every one scored out of 100.
Pillar 01Design & Interactivity
Whether a stranger can tell what you do in five seconds, whether the layout leads anywhere, whether your best page is a dead end.
Pillar 02Copy & Messaging
Whether you’re talking about yourself or about them. I count it — literally, word by word.
Pillar 03SEO & Visibility
Titles, meta, headings, schema, whether Google can tell where you are — and whether ChatGPT and Perplexity can read your site at all.
Pillar 04Trust & Conversion
Reviews, accreditations, real names, real faces, what happens if it goes wrong, and whether you have a privacy policy.
Pillar 05Mobile Experience
Real measured load time on a phone. Whether your number is tappable. Whether the form brings up the right keyboard.
Every finding comes with three things: a screenshot of the exact problem on your site, one paragraph on what it’s costing you in plain terms, and a specific fix.
Not “improve your calls to action”. More like: “Your hero button says CONTACT US and your six service cards all say LEARN MORE. Replace the hero with the outcome the visitor came for, and rewrite each card to name the specific thing behind it.”
Why I do this for nothing
Because I think the next bit is worth paying for, and this is how I prove it.
The free audit tells you exactly what’s wrong and shows you the evidence. It’s genuinely good, and it’s genuinely free — no card, no trial that starts charging, no upsell call you have to sit through to get the report.
I’m confident that a fair number of people will read theirs, see the size of the problem, and want the £129 version that fixes it. That’s the whole business model. It works better than advertising at strangers, because you’ve watched me do the job before you’ve paid me anything.
And if you take the report to your own developer instead — that happens, and it’s a completely fine outcome. It’s yours either way.
What people say after they’ve read theirs
“Our new website looks sleek and is easy to navigate, bringing more views and more direct bookings through our website. Alfie is always on hand to help with any questions and if any issues arise he quickly deals with them. The service is brilliant and would definitely recommend.”
What changed A website upgrade that turned into more views and more direct bookings.
“Alfie at AGC media help me launch a product from scratch last year — it was my first one and I had no idea what I was doing! He done some customer research, helped me build a shopify store and run some landing pages which saw me sell out of my novelty items in just over a month. I will 100% be using you again.”
What changed Customer research, a store and landing pages — sold out in just over a month.
“Rated 5.0 on Google.”
No edits, no cherry-picking — read them at the source.
Find out what your
website is costing you
Paste your URL. Watch it run. A scored report in about ten minutes, no card, no call.