Insights
What 150+ website audits keep turning up — written in plain English, with sources you can check.
11 October 2026 · Conversion Rate Optimisation
Conversion rate optimisation means getting more of the people who already visit your website to ring, enquire or buy. Here's what it is, what it isn't, and where to start.
11 October 2026 · Copywriting
People ask if my work is "just AI". Here's the honest answer: how I actually use AI copywriting tools, the months I wasted using them badly, and where a human still has to do the job.
11 October 2026 · Conversion Rate Optimisation
Trust badges, faster loading and new photos are the fixes everyone tries first. They're not wrong, just in the wrong order. Here's what's usually really going on.